A Look into the Future: Mission and Strategy

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Our mission is to produce and sell high-quality steel products that meet our customers' requirements, to achieve earning that place us among global leaders, and to implement reasonable social policies.

Our main strategic goal is to maintain long-term competitiveness in the global steel market.

We plan to reach this goal by achieving the following objectives:
• improve product quality and diversify into new kinds of products to satisfy customers' current and future requirements and expectations;
• maintain and expand sales and purchasing markets;
• provide incentives to employees to achieve the goals set based on professional development, involvement in the quality assurance process, satisfaction with individual performance and social security guarantees;
• ensure efficiency, reliability and liquidity for investors;
• leadership in the development and adoption of new technology;
• increase production efficiency; reduce harmful impact on the environment.